How to choose unique teleseminar/webinar topics?

Question: How do I choose a topic for my teleseminar/webinar that hasn’t been done to death by my competitors?

Answer: Teleseminar/Webinars are a great way to let prospective clients know you exist and how you can help achieve the outcome they are looking for.

Don’t focus on what topics your competitors are doing because even if you are both covering the same topic on the same day each of you are putting your unique spin on that topic. Plus, there are always multiple points to cover on any topic and it’s not possible to cover everything in 60 minutes. A few strategies you can use to develop teleseminar topics that uniquely yours are…

• Think about what you want to be known for
• What do you help your clients achieve
• What do you want prospective clients to know about what you do and what you can help them achieve
• What are you comfortable talking about for 60 minutes
• How can you put a new twist on something that’s already been said and done

The key is to choose a topic that you know about that’s of interest to your target market that show’s you as the expert at what you do.