Attention: Virtual Assistants, Web Designers, Graphic Designers, Bookkeepers, Consultants, WAHMs and all Solopreneurs

Does your response to the question “What do you do?” result in the blank stare more often than you would like?

Learn to articulate what you do so that the listener says, “Tell me more!”

From: Beryl Powell, San Antonio, TX
June 02, 2008, 3:45pm

Smart Solopreneurs,

You’ve been there more times than you would like; someone asks, “What do you do?” you respond I’m a … and the person who asked the question just stares, a deer looking into the headlights of an oncoming car. You wish you could take it all back and say something different. Instead, you start talking how you do what you do and the person you are talking to starts nodding their head “yes” with an “I’m so confused look” on their face. You know you’ve lost your chance for the listener to get it.

Your response to “What do you do?” does determine if the conversation continues or not. and It’s true that what you say, whether you are speaking or writing, can make or break your business.

You can learn to articulate what you do so that you get a positive response each time that will help your ideal client identify themselves and know that you are the solution to their problems.

The OperateItRight Guide to Articulating What You Do

The OperateItRight Guide to Articulating What You Do™ will help you develop marketing messages that clearly tell your prospective clients what you do in a way that intrigues them and keeps them listening. They’ll be able to identify themselves in your message and know that you truly understand their problems; that you are the only one who can help them solve those problems.

You won’t get that “deer in the headlights look” anymore; instead you’ll hear, “Wow, tell me how you do that.”

Using the OperateItRight Guide to Articulating What You Do™ you’ll create marketing messages that:

Are honest and reflect your company’s image
Build your credibility and value
Clearly and concisely explain the offer and value you bring to your clients
Differentiate you from your competition, and position you as the expert

The OperateItRight Guide to Articulating What You Do™ will help you develop 6 key marketing messages:

Tagline that sets the perceived image of your company
Elevator Speech that answers the “What do you do?” question in a way that makes them want to know more
Compelling Marketing Message that clearly explains what you do, who you help and what you help them achieve
Your Story to explain what drives you to do what you do
A Reason to Buy Now that makes sure your listeners know what you offer
Call to Action so your listeners know what you want them to do

Never see the blank stare again, create compelling marketing messages that get attention today! Order your copy of the OperateItRight Guide to Articulating What You Do for only $19.00.

Just click the “buy now” button below. After you’ve place your order, you will receive an email confirmation of your order with a link to download the OperateItRight Guide to Articulating What You Do™ in both PDF and doc format.

The OperateItRight Guide to Articulating What You Do™ also includes the following bonuses:

50+ Words and phrases - What you say does make all the difference in the world. This list includes words and phrases that will make your ideal client take notice and hear your message.
Swipe file of Voice Mail Messages - Because the telephone can be a referral’s first impression of your business you want your voice mail message to do more than say you are not your desk. Plus, you want different messages for different occasions. The swipe files includes three voice mail message that you can use as is or customize to fit your needs.
Swipe file of Thank You Notes - The art of saying thanks is almost a lost art but, saying thank you needs to part of message. The OperateItRight Guide to Articulating What You Do includes eight thank you messages for various contact methods and reasons that you can use as is or customize to fit your needs