Give away a Free Report and Watch your Mailing List Increase

Why give away a free report?

As an online business owner the more you can give your prospects in terms of quality information, the more you’ll stay on their minds. Giving away a free report is a good way to give quality information to your prospects as well as establish yourself as an expert in your chosen field, which will build trust and credibility with your customers. It’s also a great way to build your mailing list.

It’s also thought that when customers download a free report onto their computers it creates a sense of increased value. This report is on their computer and they can access it at any time, whereas an email can simply be deleted. If you go a step further and have a nice cover made for your free special report you will increase the perceived value even further.

So when do you write a free report?

Anytime you can is the answer. Free reports can be written around a service or product that you’re promoting to your target market. For example, if you’re promoting a coaching program on resumes for job seekers, then you can write a report which outlines the steps to writing a resume, how to make their skills stand out when they don’t have a lot of work experience, and so on. You can add statistics about resumes out shine simple applications and even include a story or two about job seekers who got their dream jobs because of their enhanced resumes.

The report shouldn’t read like a sales pitch but instead should focus on providing value and information. Throughout the free report you can include your affiliate link to a recommended resume programs, and perhaps several other helpful products. You don’t want too many links and you want to make sure the products you do recommend are all related.

How long should the free report be?

It all depends on the product you’re promoting and the information which needs to be shared. There are some free reports which are quite long and others quite shorter. On average 10 to 15 pages is reasonably good, but it all depends on your target market and the information they’re looking for.

Writing a free report is also a great way to promote affiliate products you believe in.