…It’s finally here
June 3, 2008 by BPowell
Filed under Special Announcements
Imagine being able to talk about what you do in a way that intrigues your ideal clients to keep listening without getting a blank stare or the “I’m so confused” nod.
The OperateItRight Guide to Articulating What You Do™ helps you create six (6) key marketing messages that compel your ideal client to act on your request.
You’ll create messages that will make your target market believe you understand their problems and only you can fix them. The six marketing messages you’ll create with the OperateItRight Guide to Articulating What You Do™ are:
- Tagline – a few words that sets your perceived image.
- Elevator Speech – a 3.5 second message that tells what you help your clients achieve.
- Compelling Marketing Message – your main message that speaks directly to your target market; it shows you understand their problems and are the perfect solution to solve their problem.
- Your Story – a statement that tells your ideal client what drives you to do what you do and why you are their choice and why they should choose you to solve their problems.
- A Reason to Buy Now – a statement that tells your ideal client why they should buy what you are selling, and why they should do it now instead of later.
- Call to Action – a statement that tells your listener or reader the actions to take so they can take advantage of what you are offering.
No more dreading live networking events or the “What do you do?” question. You’ll be able to respond like the professional you are. This workbook sells for only $17.00, so get your copy today.

Discover the Ultimate Tactics and Tools to Operate A Business Online
Advisor, trainer and coach specializing in helping Online Business Owners operate their business so that it gives them more free time and the money to enjoy life.



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